Why advertise on Facebook? Audience: The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year.
As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers.
If the daily average users stat doesn’t have you convinced then let’s talk about how often social media is being used.
The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix. If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT. Targeting: Facebook Ad targeting is a marketer’s dream. Facebook allows the ability to focus on users so microscopically that you can basically become a bit of a digital stalker (in a good way?). Target users by their interests, behaviours, age, gender, location, and really anything that their Facebook profile may reveal about them including job title. The Facebook algorithm has brought about changes to the local advertising landscape, but it remains one of the best environments for local businesses to get the word out about themselves!