What is Digital Advertising and Why Does It Matter? Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Just how popular is digital advertising?
In 2016, the advertising side of the internet ecosystem generated $1.121 trillion for the U.S. economy and is responsible for 10.4 million jobs in the U.S. alone.
The increasing popularity of digital advertising and the shift away from the traditional advertising techniques (billboards, newspapers, radio, commercials, etc.) makes sense in this era of connectivity.
Why wouldn’t your business move your ad spend to where more eyes and attention spans are concentrated? Seldom are people noticing billboards anymore, as they are usually on their phones sending messages, checking emails or connecting with others on social media platforms. The world has changed and so has the world of advertising.
If you aren’t advertising online yet, you may want to consider starting soon. Start adding digital advertising to your marketing mix to start reaping the benefits today